In the latest sign that gentrification is
overtaking Manhattan's funkiest neighborhoods, a store
that sold bargain-priced baby cribs and carriages on
Avenue A for a half-century left the area when its rent
quadrupled.
"We'd be working to pay the rent if we stayed," said
Lorraine Waxman of Schneider's Juvenile Furniture -
which opened at 20 Avenue A when Harry Truman was
president.
Landlord Rubin Margules wanted $85 per square foot
for the 4,000-square-foot storefront, instead of $22
Schneider's was paying.
So, Lorraine and her husband Allan Waxman moved the
store - which was founded by his grandfather - to 41 W.
25th St. in Chelsea. The rent there is $35 per square
foot.
Citibank was interested in moving its current Avenue
A branch to Schneider's space, but that plan didn't pan
out.
A decade ago, the nabe lost another baby furniture
store, Ben's Babyland.
Gentrification continues to roil Alphabet City,
traditionally home to artists, anarchists and squatters.
Now real estate brokers call it the East Village -
which sounds nicer - and upscale bars, restaurants and
shops line Avenue A.
Tompkins Square Park at Avenue A and E. Seventh St.
was once a campground for hundreds of homeless people,
and the scene of bloody riots.
Now it has dog runs where Jack Russell terriers and
golden retrievers play, like parks in rich folks'
neighborhoods.
Saving P.S. 64
One unfinished battle in Alphabet City concerns the
former P.S. 64 at 605 E. Ninth St. - which housed the
Charas/El Bohio community arts center until the Giuliani
administration sold it to developer Gregg Singer.
More than 100 protestors stood in the rain on the
steps of City Hall yesterday, demanding the century-old
Beaux Arts building be landmarked - and returned to
their community.
"We know Mayor Bloomberg is not like the other
mayor," Democratic district leader Rosie Mendez told the
crowd. "He will do the right thing."
The developer wants to replace P.S. 64 - whose
architect was C.B.J. Snyder, a prominent designer of New
York City public schools - with a high-rise dorm for
1,000 college students.
There are no colleges in the neighborhood, so the new
structure wouldn't be a community facility, protestors
argued. That's grounds to declare the buyer in default
and have the building revert to the city - because city
law requires buyers of properties that were schools to
develop them for community use.
A Grinch in a Santa suit came to the rally and
presented a gift box decorated with a picture of P.S. 64
to City Councilwoman Margarita Lopez (D-Manhattan).
Still, the protest was tamer than one staged at the
July 1998 auction of P.S. 64 - where activists tossed
10,000 live crickets into the crowd, and chaos erupted.
School lease
City University of New York renewed its lease at 28
W. 44th St., the 1920s building where New Yorker
magazine was launched.
The university - which is the property's biggest
tenant - rents 56,200 square feet, mostly for Queens
College. Its Worker Education and Labor Resource Center
and John D. Calandra Italian American Institute are
there.
Harry Blair and Alex Jinishian of GVA Williams served
as the landlord's brokers in the deal.
Originally published on December 8,
2004